A collection of creative work that I developed for Sony Pictures to elevate franchise visibility, drive audience interest, and reinforce brand resonance across key releases and fan touchpoints. These activations were designed to connect with core audiences and support theatrical and digital engagement initiatives, translating strategic insight into compelling visual storytelling and integrated experiences.

Operating within the marketing funnel, campaigns extend beyond IP promotion to guide audiences toward deeper engagement—including converting prospects into members of the Sony Rewards program. Through performance-driven creative tactics, content leverages targeted messaging, reward-based opportunities, and fan-centric storytelling strengthens mid-funnel consideration, foster loyalty, and sustain enthusiasm for Sony Pictures IP.

I led the creative direction that guided concept development, cross-channel strategy, and visual storytelling, ensuring each activation aligned with marketing objectives while delivering meaningful audience impact.