The Challenge
Reimagine Quantum Fiber’s display advertising to increase engagement and overall performance while ensuring creative remained adaptable and data-driven across multiple audience touchpoints.

The Solution
I created the visual framework that leveraged Dynamic Creative Optimization (DCO) to deliver templated, high-performing display ads that could adapt in real time. Multiple design and copy variations were tested to identify combinations that resonated most effectively with audiences. The approach emphasized best practices for templated ad structures, enabling continuous optimization while maintaining brand consistency.

The Results
The new DCO display ads achieved up to 8X performance lift compared to previous creative, demonstrating the effectiveness of insight-driven, iterative design and strategic optimization. The work highlights how combining creative innovation with data-informed testing can drive meaningful engagement and measurable results for a high-growth brand.