The Challenge
In round 2, the task was to develop targeted marketing communications for Chandon to drive vineyard visitations, increase Club Chandon membership, and capture valuable participant data. The objective was to create a sophisticated, immersive experience that appealed to Chandon’s refined wine audience while encouraging meaningful engagement with the brand.

The Solution
The campaign centered on a narrative-driven journey from the perspective of “Sadie,” inviting her to participate in an exclusive Chandon-hosted art gala. As part of the experience, Sadie could explore a virtual reality (VR) tour of the vineyard, providing contact information in exchange for immersive engagement. This enabled highly personalized follow-ups through targeted emails and social media activations, encouraging vineyard visits and club enrollment.

To demonstrate strategic efficiency, the proposal leveraged the Veuve Clicquot template, showcasing its adaptability and flexibility across LVMH brands and highlighting the potential for content swapping to suit the unique positioning of Chandon. The concept balanced exclusivity, sophistication, and interactive storytelling, reinforcing the brand’s premium identity.

The Results
The work received strong praise from both internal executives and client stakeholders for its creativity, strategic insight, and innovative approach to audience engagement. The campaign concept successfully demonstrated how narrative-driven, immersive experiences can elevate brand connection, inspire participation, and provide actionable opportunities for data collection.