Inspired by Peter Zumthor, the Pritzker Prize–winning Swiss architect known for crafting multi-sensory experiences, this project explores the intersection of typography, perception, and sensory engagement. Zumthor’s work emphasizes the orchestration of sight, sound, touch, and even smell, creating holistic experiences through materiality and spatial journeying.

This project translates his philosophy into a print-based exploration, leveraging typography as the primary medium to communicate and evoke each sense. The poster, book, and cards each focus on sight, sound, and touch respectively, guiding the audience through a deliberate sensory hierarchy. Carefully designed visual cues, typographic treatments, and structural choices ensure that each element conveys meaning, encourages exploration, and reinforces the overall conceptual narrative.

All components are elegantly presented in a curated box set, reminiscent of a sophisticated book series. This arrangement mirrors Zumthor’s mastery of experience design, creating a cohesive, immersive, and thoughtfully orchestrated interaction that bridges the gap between visual storytelling and physical engagement.