We were tasked with an RFP for Empire Today, which we won. Over the course of the RFP, we presented a new concept for each of the 3 rounds. On the final round (shown below), the assignment was to develop a comprehensive campaign concept to communicate Empire Today's brand transformation to two distinct target audiences: young families with children and retired consumers. The campaign must also have considerations towards the unique characteristics of the Miami market and utilize a mix of digital channels, including Connected TV (CTV), over-the-top (OTT) streaming services, social media platforms, direct marketing, and other ad-like formats.

We positioned our concept to be how Empire today is the only flooring specialist that comes to your home, as fast as you want, promising everyday low prices, and expert advice.

At Empire Today, flooring isn’t just what we do; it’s who we are. When we come to your home, we bring more than samples. We bring expertise and the knowledge that your perfect floor goes beyond mere functionality. It supports all the moments of your life, from the tiniest first steps to the largest family gatherings. Delivering that perfect floor for every customer is what has driven us for more than 70 years.
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Developed in collaboration with the Dentsu Creative team.