// DISCOVER
CATEGORY - DIGITAL, PRINT & VIDEO
SOFTWARE - PHOTOSHOP // INDESIGN
The Discover it® credit card was promoted across multiple channels, including engaging video content, impactful direct mail, and targeted platform ads. The campaign focused on clearly communicating the card’s value proposition to drive awareness, interest, and customer acquisition.
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Developed in collaboration with the Merkle creative team.
VIDEO AD - UNLIMITED CASHBACK MATCH
Video ads (6 and 15 seconds) were developed to promote the Discover it Unlimited Cashback Match benefit and encourage credit card application.
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DIRECT MAILERS - DISCOVER IT
A variety of DM packages that promotes the Discover it card. Each mailer utilizes a different concept that speaks toward the target audience. Production finishes such as metallic foil or spot varnishes were often used to accentuate the design.
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PINTEREST ADS - PERSONAL LOANS
Ads were created for the Pinterest platform to drive awareness and conversion for personal loans while reflecting the new Discover design system. The performance of the ads yielded strong results.
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